New booking confirmation
The booking confirmation is usually automated via your booking platform. If you write a manual version or a personal follow-up to the automated one:
Pre-appointment reminder (new client)
A reminder for a new client should include practical information they might need as a first-timer, beyond just the time:
Post-first-appointment follow-up
A follow-up after the first appointment is one of the highest-impact things you can do for new client retention. It costs 30 seconds:
Responding to an enquiry
When a new potential client DMs to ask about your services:
Always include the booking link directly in your enquiry response — every extra step a client has to take reduces the chance they book.
Waitlist confirmation
For rebooking message templates (returning clients): nail client rebooking message templates.
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Start free →Frequently asked questions
Should welcome messages be automated or manual?
Both work. An automated booking confirmation (sent by your booking software) handles the practical details — appointment time, location, deposit info. A manual personal message from you, separate from the automation, adds warmth and sets you apart from nail techs whose only communication is a system email. The best approach: automate the practical, personalise the warm.
How long should a welcome message be?
Short. A welcome message is not the place to share all your policies, your full price list, or your life story. 2–4 sentences for most messages. The booking confirmation handles the practical details — your welcome message adds warmth. If it would take the client more than 20 seconds to read, it's too long.
When should I send a welcome message — immediately after booking?
For a booking confirmation: immediately (usually automated). For a personal welcome from you: within a few hours or the following morning is fine. Sending a personal follow-up the next day after the client booked ("So glad to have you coming in — looking forward to meeting you!") feels natural rather than automated.
