When to ask for a review
- Right after the appointment — while they're still in the chair or just left, genuinely happy
- In the follow-up message — 24–48 hours after, when they've seen how their nails wear
- After a first appointment — new clients who had a great experience are the most motivated to leave reviews
- When a client says something positive — "omg I love them!" → "Would you mind leaving a quick Google review? It really helps!"
WhatsApp and DM templates
Casual and warm:
Hi [Name]! So glad you loved your nails 💕 Would you be able to take 2 minutes to leave me a Google review? It really helps small businesses like mine to grow. Here's the link: [link]. Thank you so much! ✨
Slightly more formal:
Hi [Name]! I hope you're loving your new [service]. If you have a spare moment, I'd really appreciate a Google review — it means the world to a small business. You can leave one here: [link]. Thank you! [Your name]
Google review request templates
In-person ask (at the end of the appointment):
I'm so glad you love them! If you have a moment later, a Google review would mean so much — I'll send you the link in a message now. ✨
Follow-up message with Google link:
Hi [Name]! Here's that Google review link I mentioned — just takes 2 minutes and it really helps new clients find me: [link] 💕 Thank you!
Instagram-specific templates
Asking to tag on Instagram:
If you post your nails, feel free to tag me — I love to repost and it helps more people find me! ✨ [@yourhandle]
DM after seeing them post their nails:
Omg you posted them — I love it!! 😍 Would you be happy for me to repost? And if you have a moment, a Google review would be amazing: [link] 💕
Email templates
Post-appointment email with review request:
Subject: How are your nails holding up? 💅
Hi [Name],
I hope you're loving your [service] — it was so lovely having you in!
If you have 2 minutes, I'd be so grateful if you could leave a Google review. As a small business, reviews make a huge difference to how new clients find me: [link]
Thank you so much, and I look forward to seeing you next time. 💕
[Your name]
Tips for getting more reviews
- Ask in person first, then follow up with the link — in-person asks convert better than cold messages
- Make it easy — one tap to the link, no extra steps
- Respond to every review you receive (positive and negative) — it shows future clients you care
- Don't ask clients who seemed unhappy — you'll get a negative review and an awkward situation
- Consistency beats volume — one review request per happy client, every appointment, compounds over time
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Start free →Frequently asked questions
Isn't it awkward to ask for a review?
It can feel awkward at first, but most happy clients don't think to leave a review unless they're asked. A warm, natural request after a great appointment is not pushy — it's normal for a small business. You've done the hard part (great work); asking for a review just makes the result visible to future clients.
Should I ask every client for a review?
Not every time — focus on happy clients and new clients who had a great first experience. A client who's been coming for two years might not need to be asked again. A first-timer who raved about their set is a great candidate.
What platform should I direct clients to?
Google reviews have the most SEO impact and are the most trusted by potential new clients searching locally. Instagram reviews (comments, tagged posts) have social proof value. Pick one primary platform and consistently direct clients there rather than spreading across multiple platforms.
