How to announce a price increase
- Give at least 2 weeks' notice (4 weeks is better)
- State the effective date clearly
- Keep the tone confident and matter-of-fact — don't over-apologise
- Mention the new prices briefly, or direct people to your booking page for current pricing
- Invite existing clients to book at current prices before the date if relevant
Message to existing clients
Warm message to existing client base:
Hi [Name]! I wanted to let you know that from [date], my prices will be increasing slightly to reflect rising costs and continued investment in my skills and products.
New pricing will be available at [booking link].
If you'd like to book in at current prices before [date], now's a great time to grab a spot. Thank you for your continued support — it genuinely means everything. 💕 [Your name]
Brief and professional:
Hi [Name], just a heads-up that from [date] my prices will be updating. Current pricing is in effect until then. You can view the new prices and book at [link]. Thank you for your loyalty — I really appreciate it!
Instagram announcement
Instagram caption for a price increase post:
📣 Pricing update
From [date], my prices will be increasing to reflect the rising cost of quality products, training, and the time and care that goes into every set.
Current prices remain in effect until [date] — if you've been thinking about booking, now's the time! 💅
New pricing is on my booking page — link in bio. Thank you for your support, always. ✨
Simple Story slide text:
Pricing update from [date]
Current prices until then
Book now via link in bio 💅
Booking page / bio update text
If your booking page shows prices, update them on the effective date. For your Instagram bio in the lead-up:
Prices updating [date] — book before then for current rates. Booking link below 💅
When a client pushes back
If a client responds negatively to your price increase:
I completely understand — price increases are never easy. My new pricing reflects the current cost of quality products and the level of service I provide. I'd love to keep you as a client, but I understand if the new pricing doesn't work for you. Thank you for your support so far. 💕
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Start free →Frequently asked questions
How much notice should I give for a price increase?
Two to four weeks is standard. This gives existing clients time to book in before the increase if they want, and gives everyone time to update their budget. Avoid announcing a price increase effective "immediately" — it feels abrupt and can cause backlash.
Do I need to explain why I'm raising my prices?
You can give a brief reason (cost of supplies, rent, training) but you don't need to justify your pricing. A simple, confident announcement is more professional than an over-explanation that sounds apologetic.
What if I lose clients after a price increase?
Some clients may leave, and that's okay — the goal is for a full or fuller schedule at the new rate, not to retain every client at a lower rate. Clients who leave over a reasonable price increase often weren't your ideal long-term clients.
